My mission at Axis is exemplified by the logo 中 which is the character zhōng.
The character zhong in Chinese means 'center' or 'inward.' It is believed that this ancient symbol was designed to visually represent an arrow hitting its precise target. When used to mean 'center,' the word is beautifully illustrated by the Chinese compass, which places zhong in the middle, at the heart of the other four directions. The Chinese compass helps us realize that the direction inward toward reflection is as important as any other.